Light Waight Consulting specializes in helping small businesses increase their market share and profitability.  In partnership with various companies, we analyze your business needs and develop an action plan to increase sales and decrease operating costs.

Most Business Don’t ‘Plan to Fail’ They Just ‘Fail To Plan’

According to the current available statistics and data from the 2008 SBA Office and U.S. Chamber of Commerce, small business represents:

·         99.7% (over 29.6 million) of all employer firms

·         44% of total U.S. private payroll. 

·         52% are home based.

·         Generated over 64% of net new jobs over the past 15 years

According to the GA Dept. of Economic Development, in the state of GA:

·         Ranks #1 in the US for Entrepreneurship

·         97.5% were small businesses

·         95% employ fewer than 50

·         87% employ 5 or under

Yet, seven out of ten new employer firms last at least two years, and about HALF SURVIVE FIVE YEARS.  They didn’t plan to fail.  They just didn’t have the resources afforded to big businesses, such as legal, human resource, tax, accounting, collections, purchasing, information technology, advertising, and marketing departments.  They needed it but couldn’t afford it - UNTIL NOW.  We have solutions, starting at literally a few dollars a day.

Diane Light Waight has over 20 years experience in sales, marketing and management. She has a track record of identifying and capitalizing on growth opportunities through analysis, product expertise, and sound business instincts. She is proficient in securing contracts for web-based and software products still in development because of her experience working for venture capital and start-up companies, and her programming experience. Many clients consider her a partner versus a vendor because of her relationship building skills and her ability to quickly assimilate the clients’ needs. She has significant pre-existing relationships built throughout the United States. Her clients have included  companies such as AK Tweens/AllyKatzz.com,  Nissan, TracFone, VF Corporation, Georgia-Pacific, Kimberly-Clark, Gannett, Burger King, Kids II, Bank of NY, Wachovia, AstraZeneca, UPS, General Mills and Gillette.

Please contact us directly if interested in learning more about the companies we represent or would like to discuss a potential project.

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